Posts Tagged ‘TOTV


Dear God 2.0

From Benny

Subject line: “What I think you’re thinking.”

“I thought you should know that if you’re thinking about taking the instrumental from Dear God 2.0 and turning it into Dear God from 2.0 I think you’re thinking the right thought. If you hadn’t thought about it you should consider it, it’s worth thinking through.”

He was right. Standby.


New Turn off the TV

Great news folks. Thanks to my dear friend Chuck Lightning the movement that is Turn off the TV will be apart of a new compilation CD called “We Bumped Our Head Against the Clouds.” We bump for short. More details on that later, as the project is slated for a July release.

Though TOTV was originally recorded on a field mic, then a laptop, VFerg and Ill Will put a fresh new coat of paint on it so that we could show up to the car show with everyone else.

Download and enjoy.


TOTV: Sneak peak screen shot of my new video!!!

As you know I have been traveling. (What else is new?) But while I’ve been traveling I’ve been shooting, not only on the #LAPTAPE, but with my Nikon D9000. The video quality is amazing, but the sound….eh, not so much. So I decided that I would break from the #LAPTAPE-only shoots and add in some of the crystal clear Nikon footage for the SHEPHERD’S WORDS video!

I set out around Manhattan during an extended trip there when I should have been trying to catch up on sleep and even got Stereo Crowd to shoot some #LAPTAPE during their rehearsal and started piecing it together.

Here is a screen shot of the piecing together of Shepherd’s Words!

Normally, the video would be done by now, but I have had a lot of editing to do with the Jane’s project–an amzing blessing in disguise. I have decided that through the rest of my travels over the next few months I want to collect as many friends as I can on camera giving their version of the hook:


So if you see me in your city, or if you are so ambitious as to pull out your own #LAPTAPE and shoot yourself rapping the chorus, you may just find yourself in 2.0’s next TURN OFF THE TV video!


Turn off the TV turns ON the radio and goes West!!

For those that might have missed it, didn’t know about it, or didn’t think the revolution would be on Blog Talk radio yesterday afternoon, here is a rebroadcast of me on The Drum Radio yesterday.

The Drum 2/21 – Turn Off The TV

Below is a flyer and press release for an event we are hosting in San Francisco next week. If you or anyone you know of in the Bay area wants to come out, be inspired, and meet a couple of Marcus Graham’s this is the event for you. It is a listening party/talkback based around my Sitcom Mixtape “Turn off the TV”.

For Immediate Release
Contact: Patsy Perkins

Movement inspired by Eddie Murphy Tells Ad Industry to “Turn Off The TV”

Grassroots Advertising Incubator Returns to National Conference to enlighten thought leaders on how a new generation is able to create their own content faster, cheaper and with greater cultural relevance.

On Tuesday March 2, a movement of the new school of culture creators, brand builders, thought leaders & social change agents goes to San Francisco again and this time with a message of media transformation.  Hosted by George 2.0, co-founder of grassroots organization The Marcus Graham Project, the event will take place immediately following a day-long series of discussions hosted by the 4A’s (American Association of Advertising Agencies) during their annual leadership and media conference entitled Transformation 2010.  The event, entitled, Turn Off The TV, will be held from 6pm until 9pm at Eve Lounge located at 575 Howard Street in San Francisco and is named after a recently released project created by George 2.0.

Turn off the TV (TOTV) is a sitcom mix tape that suggests that anybody and everybody can do what they see on television, as long as they turn it off long enough to be proactive about chasing their dreams. As almost all of the music and videos inspired by the mix tape were developed, recorded, shot, and edited with a Laptop, cell phone, or an improvised audio/video device, TOTV is proof that artists of any age and skill level can produce competitive content with little to no resources.

The event will underscore the importance of supporting individuals and organizations that have minimal resources, but have amazing creating potential. The Marcus Graham Project is an emerging network that is strategically focused on building the next generation of diverse leadership in the advertising industry through mentorship, training & career development. “As we prepare to officially launch our organization, we are excited about returning to San Francisco to the 4A’s Leadership Conference as this is the location that we made our industry debut,” says Lincoln Stephens, founder of The Marcus Graham Project.  The program was named after a character that Eddie Murphy played in a 1992 movie entitled Boomerang.

The event will encourage attendees to the Transformation 2010 Conference to think about how they can transform their thinking and pursue their dreams all by turning off the TV.

In addition, the event will feature remarks by Jason Rosenthal, COO for Ning is the social platform for the world’s interests and passions online. Millions of people every day are coming together across Ning to explore and express their interests, discover new passions, and meet new people around shared pursuits.

To RSVP contact For more information on The Marcus Graham Project visit



Turn off the TV Week

Thanks to our friends at the Marcus Graham Project for sending over this link.



* Number of 30-second commercials seen in a year by an average child: 20,000
* Number of minutes per week that parents spend in meaningful conversation with their children: 38.5
* Number of minutes per week that the average child watches television: 1,680
* Percentage of children ages 6-17 who have TV’s in their bedrooms: 50
* Percentage of day care centers that use TV during a typical day: 70
* Hours per year the average American youth spends in school: 900 hours
* Hours per year the average American youth watches television: 1500
* Percentage of Americans that regularly watch television while eating dinner: 66

for more information about TOTV Week click


New mixtape photos


This photo taken by Jovian Zayne of Nikki Flix is being reviewed by the people behind “Turn off the TV” for use as album artwork. It is not often that somebody catches a photo of 2.0 on the mic. Shouts to Broccoli City for the wardrobe.

I'm watchin you watchin


Faux Toes on Flickr

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