02
Feb
10

Currently Reading: Viral Loop

I decided to pick this one up after Chuck Lightning told me it fit my learning curve. (He has a habit of getting you to read a book that is loosely related to your field and asking you if you are finished a week later. He really wants a book report on it, because he is already reading 23 books himself. It’s his way of assembling an army.)

The book, by Adam Penenberg, centers around the success stories of today’s most popular Web 2.0 ventures. In a lot of way, I am well-versed in the application of 2.0 (go figure) but unfamiliar with the more tactile procedures. Basically, I have been employing Web 2.0 by feel and social skill and not according to the discipline and familiarity with the lexicon, etc.

Just thought I’d share. If you get a chance pick it up. I think its $15 or $20 on Amazon…or you could just hint to Chuck Lightning that you are interested in joining his army.

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